From the people building brio.

A first winter as a rep in Wyoming, an afternoon upstairs at Sunlight Sports, and a shop owner with better data than any brand he buys from.

Shopify handed a snowboard shop the same dashboard as Amazon and retail moved online in five years. Why can’t wholesale get the dashboard?

Every D2C storefront produces demand data for free. Most of it dies in a PowerBI dashboard on the marketing floor. The person who can use that data today is the retailer, and this is how we’re doing it.

Printed boards from every brand’s portal, shuffled on a desk with a sketch of the store walls. An hour with Kathryn at JANS on why the board and the order have to be the same thing.

A rep whose agency I worked alongside for years wrote about the season availability reports and personal computers reached the field, and how that one shift won him accounts that had been loyal elsewhere for decades. Brio is that laptop.

A buyer can say a whole spring order in twenty seconds. So why is there still a person in the middle?

A buyer can say a whole spring order in twenty seconds, and it still takes three weeks to become a PO. Why B2B ordering stayed offline, what portals get wrong, and why Brio makes the workflow disappear.