brio is in private pilot. request access

We’re building
your dream B2B

Become a design partner

What would your dream B2B look like? Preseasons that don't take three months. Catalogs that go live without a project plan. Reps who spend their time selling instead of typing. Merchandising tools. Instant orders. Connected CRM. Interactive catalogs. Tell us and we'll build it.

Three ways in

Join our waitlist

Signing up takes 20 seconds. Suggest features any time — we read everything. No commitment. Brio goes live Q2 '27, and we onboard white-glove in the order waitlists are received.

Join waitlist →
Wholesale channel $10M–$80M Active D2C channel Existing B2B Outdoor · Golf · Apparel · Beauty

Collaborate on the build

Tell us what you want and we'll build it. Test new features first and get access to our founding team. Free onboarding, no commitment to use Brio. Apply now and we'll get back to you tomorrow.

See if you're a good fit →
01Rep agencies 02Wholesale consultants 03Affiliate programs

Industry insider?

If the brands we're built for already take your calls, we want to talk. Brio goes to market through the athletes, reps, and industry people brands already trust.

Get in touch →

Brio launches with

Email-to-order for reps

Forward a buyer's email and the draft order is built, priced, and ready to confirm before the next call.

Requested

Live interactive catalogs

Season catalogs that go live in a day — browsable, orderable, always current, no PDF exports.

Requested

AI assisted merchandising

The agent composes artboards from a sentence — lead styles at the door, range depth beside the race block. Asked for by our first cycling partner.

Requested

Instant intelligence

Ask your business anything — sell-through, open-to-buy, who's late — and get a plain answer from catalog, orders, and accounts in seconds.

Requested

Embedded checkout & financing

Approved buyers keep their terms, you get paid up front. Powered by Resolve.

Requested

Digital lookbooks for tradeshows

Walk the booth with the whole line on a tablet — every style and price live, and orders booked on the spot.

Requested

Demand data ShopifyGoogle Analytics

Pass through high-level insights from your D2C shop so retailers know what's moving in their market before they order.

Requested

ERP & CRM integrations

Orders, accounts, and terms sync with the systems you already run — no re-keying, no exports.

See the full roadmap ↗

Questions, answered.

A small group of pilot brands across cycling, snow, outdoor, and beauty who want a hand in what wholesale becomes next. They are testing early, telling us what to build, and shaping the product before it opens up. Behind them is a waitlist of brands preparing for next season.

A lightweight LOI, a mutual NDA, and a data processing agreement. No exclusivity, no obligation to be referenced, nothing that binds your brand to Brio. We'll need access to your catalog and account data to build your demo environment.

The pilot is US-first, but your buyers don't have to be — the platform already handles EU and APAC doors, currencies, and terms. KYB and global checkout will roll out in 2027.

No. There's no commitment to adopt Brio, no minimum term, and you can step out of the program at any point. We onboard you for free either way.

Free during the pilot. Design partners help shape the pricing model and get discounted pricing when we open up — both design partners and waitlist members get $5k in account credit.

For the waitlist: none! Join now, suggest a feature any time, and we'll reach out when it's your turn. The waitlist will receive priority white-glove onboarding before Brio is publicly available. For design partners: about 1 hour a month for 3 months with our team, plus whatever async feedback you feel like sending. You choose the depth — some partners go deep on workflows and reviews, others just react to previews.

Your catalog, buyer, and order data stay yours. Everything is encrypted at rest and in transit, never sold, and never used to train models shared across accounts. SOC 2 is in progress, and we delete your data on request and when the trial ends.